Growth Leak Audit · bonus

The Leak Checklist

The checks I work through when I audit a service business, plus a few questions only you can answer. Grab your phone: most of this is done from it, the way your customers see you.

0 of 28 checked

Getting found 01

Do people find you when they're ready to buy?

Search for what you sell plus your town, on your phone. Do you appear in the map, the ads or the regular results?
Who shows up above you? What are they doing that you aren't?
Is your Google Business Profile claimed, with the right categories, current hours and real photos?
How many reviews, what rating, and when was the newest one?A great rating with nothing recent can read like you've closed.
Do you reply to reviews, including the bad ones?
Is there a page on your site for each main service, or one page listing everything?
Look up your competitors in the Google Ads Transparency Center and the Meta Ad Library. Who's advertising, and what are they offering?Both are free and public.

Converting 02

When they find you, do they get in touch?

Open your site on your phone. How long before you can actually use it?
Could a stranger tell what you do, and where, within five seconds?
Does the headline say what you do, or just “Welcome”?
Is your phone number visible and tappable without scrolling?
Can you use the menu and buttons easily with one thumb?
Is there one obvious next step on each page, or several competing ones?
How many fields are on your contact form? Could any of them go?
Are the photos your real work, and recent, or stock images?
Can a visitor see why to trust you: named reviews, licences, insurance, before-and-afters?
Run your site through PageSpeed Insights. What's the mobile score?Free at pagespeed.web.dev. Note it; don't obsess over it.

Following up 03

What happens when someone reaches out?

Fill in your own contact form. Where does it go, and how long until someone replies?
Does the person get any acknowledgment right away, even “we'll call within the hour”?
Call your number during business hours. Who answers, and how?
Call after hours. Voicemail? Is the mailbox full? Does anyone text back?
When a quote goes quiet, does anyone follow up? How many times?
Do inquiries land somewhere the whole team can see, or in one person's inbox?

Tracking 04

Can you tell what's actually bringing in work?

Is analytics installed on your site?
Does it count calls and form submissions, or only visits?
Do your ads use a tracking number, or your main line?
Could you say where last month's customers came from?
Do you know which marketing brought your best jobs, not just the most leads?

Rather I did it for you?

I'll run all of this on your business, then send you a short video showing what I found and the fixes I'd make first. Free.

Get my free growth audit