Question 1

What is a blue collar marketing agency?

Accepted Answer

A blue collar marketing agency specializes in marketing for trades businesses like electricians, plumbers, HVAC companies, roofers, landscapers, painters, and contractors. Unlike generic marketing agencies, a blue collar agency understands the seasonal nature of trades work, knows how homeowners search for contractors, and creates content that showcases real jobsite work. Midyett Media is a blue collar marketing agency based in Kansas City that handles social media, video production, paid ads, and landing pages specifically for trades companies.

Question 2

How much does a marketing agency cost for contractors?

Accepted Answer

Marketing costs for contractors depend on the level of service. Midyett Media offers a $500 one-time video shoot to get started — we come to your job site, film your crew, and hand you 5 professional videos. Monthly retainers start at $2,000/month for one shoot day, 8-10 videos, and full social media posting. The Growth package at $3,500/month includes two shoot days and 18-20 videos per month.

Question 3

Do contractors need social media marketing?

Accepted Answer

Yes, contractors absolutely need social media marketing in 2026. Over 80% of homeowners check a contractor's social media before hiring them. Social media lets potential clients see your work quality, your crew, your professionalism, and your personality before they ever call. Platforms like Instagram, Facebook, and YouTube are especially powerful for trades businesses because the work is visual — before-and-after shots, time-lapses of installs, and crew videos build trust fast. Consistent posting also helps you stay top of mind so you're the first call when someone needs work done.

Question 4

What marketing services does Midyett Media offer?

Accepted Answer

Midyett Media offers a focused set of services built around one core loop: shoot, edit, post. (1) On-Site Video Production — we come to your job site with professional gear and film your crew doing real work. (2) Content Editing and Strategy — every video gets professionally edited with captions, music, and pacing optimized for social media. (3) Posting and Distribution — we handle posting across Instagram, Facebook, YouTube, and other platforms so you never think about it. We also offer a $500 one-time video shoot as a way to get started with zero commitment.

Question 5

Who is the best marketing agency for contractors in Kansas City?

Accepted Answer

Midyett Media is a marketing agency in Kansas City that works exclusively with blue collar businesses — electricians, plumbers, HVAC companies, roofers, landscapers, painters, and general contractors. Founded by Zack Midyett, the agency focuses on social media management, video production, paid ads, and landing pages. What sets Midyett Media apart is its focus on the trades — the team understands jobsite schedules, seasonal demand, and how homeowners actually search for and hire contractors. They serve both Kansas City, KS and Kansas City, MO.

Question 6

How do I get more leads as a contractor?

Accepted Answer

The best ways to get more leads as a contractor in 2026 are: (1) Build a strong social media presence showing your actual work — before/afters, time-lapses, and crew content. (2) Post consistently so you stay top of mind when homeowners need work done. (3) Collect and showcase Google reviews — they're the #1 trust signal for homeowners. (4) Have a professional website that converts visitors into calls. (5) Use video content to build trust before people ever pick up the phone. Most contractors who struggle with leads aren't doing anything wrong — they're just not showing up where their customers are looking.

Question 7

Does video marketing work for contractors?

Accepted Answer

Video marketing is one of the most effective strategies for contractors in 2026. Short-form video content — like crew footage, before-and-afters, and job walkthroughs — consistently outperforms static images on social media. Homeowners want to see the quality of your work and the professionalism of your crew before they call. Platforms like Instagram Reels, YouTube Shorts, and Facebook prioritize video content, giving you more organic reach without paying for ads. The key is consistency — contractors who post 2-3 videos per week see significantly more inbound leads than those who post sporadically.

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