I started out on landscaping crews, and ended up running one. I know what a week of jobs, weather and phone calls looks like from the truck, and how little time is left over for marketing.
Then I went behind the camera. Commercial shoots, travel documentaries, and film and TV sets doing camera and lighting work. That's where I learned to make a business look as good as it actually is.
Before starting Midyett Media, I ran marketing for a Kansas City installation company. Budgets, ads, websites, and a phone that either rang or didn't. It's where I saw how much gets lost between someone seeing an ad and a job getting booked.
Now I help established service businesses fix that whole path. Getting found, earning trust, making it easy to get in touch, following up, and knowing which marketing actually brought the work in. I still shoot, because nothing builds trust like real footage of your crew doing the job.